Awhile back, many Xbox Live members were sent e-mails inviting them to sign up for the opportunity to test a new rewards system.
I was one of those people, and today, I relieved confirmation that I had been accepted into the program. I will also receive 100 MS Points just for being lucky, I guess.
There was a lot of speculation as to what, exactly, the program would consist of. Understandably, the most common theories supposed that users would be rewarded for things such as completing surveys. Judging from the image below, which I captured from the Reward Central website, these theories were more or less spot on.
Other ways to earn points include signing up or renewing your Xbox Live Gold account, which is handy, since mine is about to expire and I’m going to buy another full year. Therefore, I will get a whole 200 points! That’s a whole $2.50! And all I had to do was spend $50! Woohoo! A similar deal exists for subscribing to Netflix.
But what’s interesting is the idea that you can earn 100 MSP for “making your first purchase on Xbox Live” (I wonder if that means your first purchase ever, or your first purchase since joining the program), and 100 MSP for completing surveys.
Considering there are a ton of great Xbox Live Arcade games for 400-800 MSP, this program could actually allow for a sweet free game or two, provided that enough surveys are provided and, potentially, if they’re not all extremely long.
The welcome e-mail also says, “Every month, we’ll send you an email with an update on how you’re doing and the cool gear you can get with your rewards, so make sure you read it!” That leads me to believe that Microsoft would like to offer more than just digital rewards in the future.
In a lot of ways this seems to be similar to Club Nintendo, which gives out points and freebies to Nintendo users simply for registering hardware, games and competing surveys. I’ll be extremely interested in seeing how the two services compare overall.
This test of Reward Central is set to last for six months. We’ll see how it goes.